Today marks the debut of a California wide ad blitz targeting Governor Arnold Schwarzenegger's proposed healthcare industry staffing rules changes. The governor has been in a heated battle with the California Nurses Association ever since he announced changes to staffing rules. Schwarzenegger used emergency action to freeze scheduled changes in nurse staffing ratios that would have assigned fewer patients per nurse. The 60,000 member strong union says that the changes will be harmful to patients. The ad will debut tonight "in every major California cable market" during a movie about the actor turned governor's life.