As the AARP gears up to spend more than $5 million to oppose plans by the Bush administration to begin privatizing Social Security, Karl Rove is stepping up to shape the President's public relations campaign. According to the Washington Post, Rove, with the help of White House official Charles P. Blahous plan to raise anywhere from $50 million to $100 million to convince the American people that the President's Social Security initiative needs to be enacted. The new plan would allow younger workers to invest part of their Social Security contribution into the stock market. The NAACP, AFL-CIO and National Organization of Women have all said they oppose plans to privatize Social Security and are coordinating with Democratic leaders in Congress. On the other side of the aisle, conservative groups like Club for Growth and Progress for America are raising funds alongside corporate trade associations like the National Association of Manufacturers. Many corporations that support privatization have already begun sending money to a group called the Alliance for Worker Retirement Security. Bush is expected to go public with his plans for Social Security later this month. The coming Social Security fight is expected to be the biggest public policy battle in years.