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Wal-Mart Effort To Move Up-Scale Has PR Pitfalls - 02/21/07By Doug Cunningham Wal-Mart is trying to attract more upper-income customers, but according to a study done by the SEIU backed Wal-Mart Watch, consumers with household incomes of $60,000 or more are more likely to have significant concerns about Wal-Mart’s business and labor practices. According to a Wal-Mart Watch survey 58 percent of those households have a negative view of Wal-Mart and am majority say Wal-Mart gives workers poor benefits. Wal-Mart Watch says for the giant retailer to reach upper-income customers it will have to change its business practices. Wal-Mart | Posted 02/20/2007 - 5:39pm | 354 reads
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