Sales were up on Black Friday, but by much less then in previous years. Sales were up by 3 percent, less than the 8.3 percent rise of 2007. Slightly more shoppers said they finished their shopping on the day after Thanksgiving then last year. 39.3 percent are done in comparison to 36.4 percent in 2007. 54.7 percent of shoppers sought out discount stores while 43 percent visited traditional department stores. 34 percent took their shopping online.